https://www.sarahvincenzini.com/about daily 1.0 2026-03-29 https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1688451074140-3BXRU9E6IBZCKV9QDZH9/Rarefares.png Helping one of the world's biggest airline brands make sale fares feel premium - and like they won't last for long. https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1721646889465-WI89SK11CH4JOPDWHDS0/UniMelb.gif A new brand platform for a world-leading university. The University of Melbourne wanted to own its status as a leading tertiary institution, helping students be in demand across the globe. This platform does that and more - and now, it's the brand positioning that acts as the central organising idea for all UoM brand comms from 2024 onwards. https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1688449670823-GXAI2EI943IPNL254NBU/Screen+Shot+2023-07-03+at+3.51.53+pm.png After the COVID pandemic died down, getting Victorians to get their winter flu shots was like asking them to sacrifice a kidney. This work fot the Department of Health made taking care of your health feel less grudgey and more do-ey. https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1565863414394-WYFMAW1YE64HU4Q3PEYH/eSmart+eSafe+Layouts_1.jpg Making portraits out of emojis for the Alannah & Madeleine Foundation's school cyber education program. https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1484392868316-7Y55BVQ5WVV3XB0FSHI4/LSS_White.jpg Work for Lindemans (part of Treasury Wine Estates), shot in Japan on the last day of cherry blossom season. I've also worked on iconic wine brand Penfolds. https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1484134128271-WA035G9IW6B4RTL7KXWB/RSPCA+Pieces_Dog.jpg Brand series for RSPCA Australia - 'We pick up the pieces.' https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1484134442209-X8UWORU99I64M5QG5ZFH/RSPCA+Pieces_Horse.jpg Brand series for RSPCA Australia - 'We pick up the pieces.' https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1484105114023-9O8Q7GNO8WCT3XVPIJUP/RSPCA+Pieces_Cat.jpg Brand series for RSPCA Australia - 'We pick up the pieces.' https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1688449661180-NU8MT7KRQM8HKEF3HP8L/Screen+Shot+2023-07-03+at+3.52.28+pm.png A new through-the-line campaign for a new government benefits scheme. The Victorian Government Sick Pay Guarantee campaign launched in 2023, clearly stepping out the benefits of the initiative to working Victorians of all cultural and linguistic backgrounds. https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1675724949409-8O7Q929Q84XQMC1WHPGC/Campaign%2BBechdel%2Bwebsite.jpg In 2016 I created Campaign Bechdel - a world-first tool to measure and track gender stereotypes in advertising. Remember 2016? Back when Hilary lost to the orange man, and #MeToo mattered? It was a time. So clearly there's no feminist subtext in this maternity leave project. No, none at all :) https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1483936914470-UCMQNRQUHBLAV4UH3JPU/Honda+Dream+Wall.jpg Experiential activation for Honda at the Australian Motor Show, this digital wall showcased the power of automotive dreams with animations that were powered by audience's smiles. https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1629947297791-U7G090BTOCM7SAGZTO3D/OPTUS_45_MASTER_27FEB19_1530_CISCO-low+%281%29.gif Optus Enterprise brand campaign. https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1629942401617-43NEZANQR70IQBRIHK9G/Medibank+TV+Tennis+TVC+1+45_-high.gif Medibank x AusOpen: TV Tennis https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1629942139883-S1XQKJUGBP1S3DPC00TW/Melbourne+Polytechnic+Empathy+Auditions+90_-high.gif Melbourne Polytechnic - Empathy Auditions https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/49fe8468-de16-42d0-a542-461a20f8a045/giphy+%281%29+copy.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1629938251973-OUBSY2VXHP8BFUJGACU0/Tango+Energy+Take+Charge.mp4-high.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1629943096581-I4L6ZESF4S4LMQNID5M6/The+Line_+%27Indelible+Mark%27-high.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1629938823172-4UNTG0MM9563ZNPL3K9S/Kidney+Health+60-low.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/b6052241-f862-4cf1-a97f-d47c7f05aae8/SV+Client+Logos+.jpg https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/8fd7903a-e6f2-4df5-a24d-2f8598a1db14/Recording+2026-03-17+095151+DH+Uncloud+V1+static+BB+%282%29.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/f44afbb6-a364-4f0b-b984-d87a93f1c0a1/F_Mood_suck_6s_16x9_01.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/205919e8-4495-493a-a921-a44858443f04/F_Phone_16x9_6s_01+%281%29+%281%29.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/76b59d21-3f6b-4705-ac96-0919b5434c8d/F_Real_besties_6s_16x9_01+%281%29.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/8be2138c-bbc0-47a6-8ef5-ff645a358e5d/Oxfam_Only-Shampoo-2.jpg https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/e0f1a556-7e78-4a81-8802-ca5579d6d435/Oxfam_Only-Shampoo-1.jpg https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/71d675e0-1e19-4875-a561-326960e252d9/Oxfam%2BOnly%2BShampoo%2BInfluencers.jpg https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/00daf82a-790c-4841-a794-99842aa06939/Oxfam_Only-Shampoo-OOH.jpg https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/441f751a-de05-41c4-8a82-fccceaac24d2/Screenshot+2024-12-18+at+12.43.50%E2%80%AFpm.png https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/cc906dda-3cd4-40a3-93d7-094cafbc2132/Screenshot+2024-12-18+at+12.43.33%E2%80%AFpm.jpg https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1085e2cb-7173-4e4e-8daf-9af939528f12/Screenshot+2024-12-18+at+12.44.01%E2%80%AFpm.png https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/a7c245b6-98dd-4fdf-a04c-28c93b39272c/6upstreetposters_sm.jpg https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/49fe8468-de16-42d0-a542-461a20f8a045/giphy+%281%29+copy.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1728992923645-7IHHAEJSLDPVWOSEUTG1/ShesGotBall.png https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1728993439225-U8U5A66IWFYO368XOH4Q/6upstreetposters_sm.png https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/60e9e065-d3cf-459a-b0e7-4f984755c6cb/WORK_DINEAMIC-LAUNCH_Adshel03.jpg https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/1721646589675-WHZOGLXERHNUXUFQE8Y2/WORK_DINEAMIC-LAUNCH_COVER.gif https://images.squarespace-cdn.com/content/v1/5846971529687f12c601b90e/86aebbfd-d5cd-4906-a43f-aa5c24f3da26/Screenshot+2024-12-18+at+1.01.05%E2%80%AFpm.jpg https://www.sarahvincenzini.com/commbank-virtual-high-street daily 0.75 2024-12-17