With nearly 20 years’ experience in creative advertising, Sarah’s career has spanned agencies including Ogilvy, TBWA, Marmalade and M&C Saatchi Australia. Proud to be recognised as a collaborator who patiently builds trust with clients and her team, Sarah is a caring leader who invests her positive energy into supporting and building up the people around her to create world-class work.
Notable past work includes the launch of ‘The Line’ for Our Watch; the smile-powered ‘Dream Wall’ experiential activation for Honda; interactive brand experience ‘TV Tennis’ for Medibank; as well as countless campaigns for blue-chip clients Myer, Treasury Wine Estates, ANZ Bank, Optus, Nissan and RACV.
Previously associate creative director at M&C Saatchi Australia, Sarah was responsible for leading teams and delivering big brand platforms across both Melbourne and Sydney offices. Notable work includes ‘Clean Support’ for Origin Energy X Sydney Swans; ‘Cover You Need to Recover’ for the Victorian Sick Pay Guarantee; the launch of WorkSafe’s new psychological safety laws; a soon-to-launch digital brand experience for CommBank; and local and global pitches with satellite M&C agencies. Sarah also developed a climate action innovation called the ‘Planet-Positive Brief’ as a way to measure and track carbon emissions of every M&C-made campaign. And as the creative lead on the Victorian Government account, Sarah developed literally hundreds of behaviour change campaigns for the COVID-19 Emergency Response; as well as the highly successful ‘Only a Test Can Tell’ prevention campaign.
Ever committed to improving gender equality, Sarah founded and developed ‘Campaign Bechdel,’ an innovative and awarded tool to measure gender stereotypes in advertising. She has also served on discussion panels for gender equality organisation shEqual, and mentors the next gen of creative women through The Aunties.
A long-time nurturer of creative talent, Sarah recently served two terms as Victorian Head of AWARD School; lectures year-on-year with Copy School; and helps recognise and promote creative excellence across jury rooms including D&AD (Side Hustle), MadStars, Spikes Asia, Gerety and AWARD Awards.
While Sarah’s personal projects and advertising work have been awarded both locally and internationally, her proudest professional achievement remains the successful resurrection of her career after having her two very good-looking children.
Say hello at sarah.vincenzini@gmail.com