Associate Creative Director

About

b. 1986, HK.

 Here I am. Hello.

Here I am. Hello.

 

Sarah Vincenzini is an award-winning Associate Creative Director based in Melbourne, Australia.

Highly regarded for her laser-sharp strategic brain, Sarah is a creative problem-solver who can pinpoint persuasive, memorable and believable messages for global and local brands, irrespective of the medium.

Sarah began her career as an Art Director at Ogilvy Melbourne, where she worked on global campaigns spanning multiple categories, on clients including Honda, Myer, McCain and RSPCA. After winning several awards, Sarah moved to JWT then TBWA, working on ANZ, Nissan, RACV and Medibank. Her role was broadened to a hybrid Creative and eventually transitioned into full time Copywriter.

Returning to work after becoming a Mum, Sarah was in immediate demand for contract work at agencies like DDB, and has been at independent agency Marmalade since 2014, where she has been working on brands for social good, such as Oxfam, Our Watch, Australian Government, Stroke Foundation and beyondblue.

Her work has won awards across multiple disciplines, including digital innovation, experiential, activation and print. Award shows Sarah has been honoured at include One Show, AWARD, Spikes, Webbys, AIMIA and MADC. She has also been an AWARD School Tutor and MADC RAW Mentor, and has been a juror for the 2018 Diemen's Awards, and the 2017 AWARD Awards Integrated Campaign, Creative Innovation, Market Disruption & Creativity for Good. Sarah has also written articles for industry publications Gabberish and Mumbrella.

In her spare time, Sarah runs CampaignBechdel.com, dedicated to critiquing advertising campaigns that represent women using gender-stereotypes, and advocates for gender equality in commercial creativity. Sarah also has two expensively useless degrees in Industrial Design and Art History (Hons), and two straight-up expensive young children.

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